our story

 The Makeup.

Tailored to suit all skin tones from Fair to Mahogany, the diversity of Purim Cosmetics has you covered. For the person who wants to wear makeup on a daily basis, or even dabble in it, the struggle can be real. Let's face it, time isn’t always on our side and achieving a desired look can be time consuming.

Purim Cosmetics was developed so that the process of “getting made up” could be easier and achievable for everyone. Our brand helps you look the way you want, one product at a time. We’ve taken out the complexities of makeup so that you can feel comfortable using it and confident that you look your best when wearing it.

The Movement. 

The name Purim is inspired by the empowering story of Queen Esther, who used her beauty as a vehicle for heroism in a pursuit to save her people from genocide. At Purim, we believe that beauty does not have to be vain. Beauty can be used as a way to provide platforms for social change, creating opportunities for the voices of marginalized groups to be heard. It is our mission to provide our clients with products that get them ready to take on the world and make a lasting impact.